restaurant franchise seo case study
Moti Mahal Delux SEO case study: from zero to 100% keyword visibility
How focused franchise pages, on-page and technical fixes and link building put every targeted franchise keyword on Google’s first page for one of India’s best-known restaurant brands.
- Client: Moti Mahal Delux (restaurant franchise)
- Services: SEO, on-page and technical SEO, content, link building
- Goal: visibility for franchise enquiries
Moti Mahal Delux results at a glance
- Target franchise keywords ranking on Google at the start
- 0
- Of targeted franchise keywords now on page one
- 100%
- Position for most of those keywords
- Top 5
The challenge and the approach
The challenge
Moti Mahal Delux is a household name for diners, but people searching for its franchise opportunity could not find the brand. None of the targeted franchise keywords appeared on Google, so prospective franchisees were landing on aggregators and competitors instead.
What we did
- Created new SEO-focused pages built around franchise search intent
- Wrote and optimised content that answers what prospective franchisees look for
- Fixed technical and on-page issues holding the site back
- Built relevant links to give the new pages authority
The result: page one for every target keyword
Every targeted franchise keyword now ranks on the first page of Google, and most sit within the top five positions. The brand moved from being invisible for franchise searches to owning them, which means prospective franchisees now reach Moti Mahal Delux directly.
The same approach works for any multi-location or franchise brand: build pages for the intent you want to win, fix the foundations, and earn authority. See our local SEO, hospitality marketing and SEO services, or read the Rizaries and DHI International case studies.
Want results like these?
Book a free strategy call. We’ll show you which keywords you could own and what it takes to get there.