Technical SEO issues
Critical errors related to sitemap structure, mixed content and broken internal links affected crawlability and indexing.
DHI International SEO case study: organic growth and lead generation
How a phased SEO framework fixed critical technical issues and moved high-intent hair transplant keywords onto page one for a globally recognised hair restoration brand.
- Client: DHI International (healthcare, WordPress)
- Services: SEO, technical SEO, on-page optimisation
- Results measured July–November 2023
DHI International SEO results at a glance
- Growth in organic traffic
- 190%
- Growth in total website traffic
- 161%
- Increase in top-10 keyword rankings
- 155%
- Increase in Search Console clicks
- 148%
- Rise in search impressions
- 87%
- Reduction in spam score
- 80%
Measured between July 2023 and November 2023. Domain authority also improved by 31%.
Client overview
DHI International (dhiinternational.com) is a globally recognised hair restoration brand operating in a highly competitive healthcare industry. The objective of this engagement was to strengthen organic search visibility, improve technical SEO health and increase qualified website traffic through sustainable, long-term optimisation.
At the start of the project, the website faced multiple technical SEO challenges, including indexing inefficiencies, structural issues and content gaps that limited search engine performance. Despite strong brand recognition, these limitations restricted the website’s ability to fully capture high-intent organic demand.
A structured SEO approach was implemented to improve website health, enhance search visibility and support consistent growth across competitive keywords in the hair transplant and aesthetic healthcare space.
- Focus: organic growth and lead generation
- Platform: WordPress
- Business type: healthcare
- Client industry: hair transplant and hair restoration
- Services provided: SEO, technical SEO, on-page optimisation
The challenge: technical and visibility issues holding back organic performance
DHI International’s website was encountering several challenges that affected organic performance and discoverability.
High SEO warnings
Thousands of SEO warnings, including missing image alt attributes and unoptimised resources, weakened overall website health.
Inconsistent keyword visibility
A large number of keywords were ranking beyond page two, limiting organic traffic potential.
Underutilised organic demand
Despite strong brand searches, non-branded and service-based keywords were not performing to their full potential.
Trust and authority signals
Domain authority and backlink quality needed improvement to compete in a crowded healthcare search landscape.
Together, these issues limited the website’s ability to scale organic traffic and conversions.
The solution: a phased SEO framework
We implemented a structured, phased SEO framework to address both foundational issues and long-term growth opportunities.
- Resolved technical SEO errors, reducing critical issues to zero and significantly lowering overall warnings
- Corrected sitemap structure, internal linking and crawl directives to improve indexing efficiency
- Implemented on-page optimisations, including better heading hierarchy, image optimisation and content structure
- Focused the keyword strategy on moving high-intent terms from lower positions into page-one visibility
- Strengthened trust signals through a cleaner backlink profile and improved domain authority metrics
This approach ensured stability first, followed by scalable organic growth. Learn more about our healthcare SEO work.
The results: more traffic, rankings and search visibility
The impact of the SEO work was clearly visible between July 2023 and November 2023, with consistent improvements across traffic, rankings and search visibility. Organic performance became the primary growth driver, reducing reliance on paid traffic while increasing high-intent user acquisition.
- 190% growth in organic traffic: an increase in organic users driven by improved keyword visibility and intent alignment.
- 161% growth in total website traffic: overall user growth supported by a stronger organic contribution.
- 155% increase in top-10 keyword rankings.
Search visibility also improved substantially. Search Console data showed a 148% increase in clicks and an 87% rise in impressions, reflecting stronger discoverability across search results. The website also achieved a 31% improvement in domain authority and an 80% reduction in spam score, strengthening overall trust and credibility with search engines.
Read the Rizaries case study or browse more SEO results.
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