Rizaries is a Shopify-based eCommerce brand focused on scaling online sales through organic search. The objective of this engagement was to improve keyword rankings across commercial search terms, increase organic traffic, and build a sustainable SEO-driven sales channel. At the start of the project, keyword visibility was limited, with most high-intent searches not ranking on the first page. A structured SEO approach was implemented to expand keyword coverage, strengthen rankings, and improve discoverability across both primary and secondary search terms.
Rizaries.com was facing several SEO challenges that restricted organic growth:
Limited Page-One Presence: A majority of targeted keywords were ranking beyond the first page.
Low Visibility for Primary Keywords: Core product keywords were not capturing high-intent traffic.
Underperforming Secondary Keywords: Supporting keywords lacked rankings to assist category-level discovery.
Shopify SEO Constraints: Collection and product pages required optimisation to compete in organic search.
Missed Organic Sales Opportunities: Search demand existed, but rankings were not strong enough to convert intent into sales.
These issues collectively limited the website’s ability to scale organic traffic and conversions.
A Shopify-focused SEO framework was implemented with a clear emphasis on keyword dominance and ranking stability.
Defined a structured keyword set including 50 primary keywords, 30 secondary keywords, and additional long-tail supporting keywords
Optimised product and collection pages for transactional and commercial-intent searches
Strengthened internal linking to support keyword clusters
Improved on-page SEO including content depth, headings, metadata, and structure
Continuous tracking and refinement to push priority keywords into page-one positions
The SEO efforts delivered measurable improvements in keyword rankings and organic visibility.
Organic performance became the primary growth driver, reducing reliance on paid traffic while increasing high-intent user acquisition.
Organic traffic increased from 992 to 7,077 users, driven by stronger keyword visibility
Out of 120 total tracked keywords, 90+ keywords are now ranking on the first page of Google
Out of 50 primary keywords, 40 keywords are ranking on page one
Improved keyword rankings helped attract high-intent shoppers, resulting in stronger organic-driven sales and improved conversion quality.
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