Limited page-one presence
A majority of targeted keywords were ranking beyond the first page.
Rizaries SEO case study: keyword rankings and organic sales growth
How a Shopify-focused SEO framework took a home furnishings and decor store from limited page-one presence to 90+ first-page keywords and 613% more organic traffic.
- Client: Rizaries (Shopify ecommerce)
- Services: SEO, technical SEO, on-page optimisation
- Focus: keyword rankings and sales
Rizaries SEO results at a glance
- Growth in organic traffic, from 992 to 7,077 users
- 613%
- Page-one keyword coverage: 90+ of 120 tracked keywords on Google page one
- 75%
- Primary keyword page-one presence: 40 of 50 primary keywords on page one
- 80%
Client overview
Rizaries is a Shopify-based ecommerce brand focused on scaling online sales through organic search. The objective of this engagement was to improve keyword rankings across commercial search terms, increase organic traffic and build a sustainable SEO-driven sales channel.
At the start of the project, keyword visibility was limited, with most high-intent searches not ranking on the first page. A structured SEO approach was implemented to expand keyword coverage, strengthen rankings and improve discoverability across both primary and secondary search terms.
- Focus: keyword rankings and sales
- Platform: Shopify
- Business type: ecommerce
- Client industry: home furnishings and decor
- Services provided: SEO, technical SEO, on-page optimisation
The challenge: SEO issues restricting organic growth
Rizaries.com was facing several SEO challenges that restricted organic growth.
Low visibility for primary keywords
Core product keywords were not capturing high-intent traffic.
Underperforming secondary keywords
Supporting keywords lacked the rankings needed to assist category-level discovery.
Shopify SEO constraints
Collection and product pages required optimisation to compete in organic search.
Missed organic sales opportunities
Search demand existed, but rankings were not strong enough to convert intent into sales.
Together, these issues limited the website’s ability to scale organic traffic and conversions.
The solution: a Shopify-focused SEO strategy
We implemented a Shopify-focused SEO framework with a clear emphasis on keyword dominance and ranking stability.
- Defined a structured keyword set of 50 primary keywords, 30 secondary keywords and additional long-tail supporting keywords
- Optimised product and collection pages for transactional and commercial-intent searches
- Strengthened internal linking to support keyword clusters
- Improved on-page SEO, including content depth, headings, metadata and structure
- Tracked and refined continuously to push priority keywords into page-one positions
See how we approach ecommerce SEO and Shopify development.
The results: organic search became the primary growth driver
The SEO work delivered measurable improvements in keyword rankings and organic visibility. Organic performance became the primary growth driver, reducing reliance on paid traffic while increasing high-intent user acquisition.
- 613% growth in organic traffic: organic traffic increased from 992 to 7,077 users, driven by stronger keyword visibility.
- 75% page-one keyword coverage: out of 120 total tracked keywords, 90+ now rank on the first page of Google.
- 80% primary keyword page-one presence: out of 50 primary keywords, 40 rank on page one.
Improved keyword rankings helped attract high-intent shoppers, resulting in stronger organic-driven sales and better conversion quality.
Read the DHI International case study or browse more SEO results.
What our clients say on Google
5-star Google reviews
4.8/5on ClutchI have been taking services for my online ecommerce store from last 1 years and must say the team and the ROAS given by them is outstanding.
Hired for a SEO work for one of my website and I must say the job they have done is fabulous. The team is professional and supportive. Highly Recommended :)
I have been working with Digital Markitors for the last 5 years. Before this I have worked with various SEO agencies for my business but I always ended up wasting my time and money. Digital Markitors are the best SEO agency. Till date they have been consistent with their efforts and my website has been ranking on top for more than last 4 years. They are very reasonably priced. Thanks to the entire team!!!!
I am very happy with services offered by Digital Markitors. They offer an extensive range of services and have in-depth knowledge of all digital marketing aspects. They are quite professional, knowledgeable, and experienced. I opted for their SEO and SMO services and I really appreciate their efforts as they provided me with the desired results within the stipulated time. So, a BIG thumbs up from my side. Thank you team.
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Grow your store’s organic sales
Talk to our ecommerce SEO team about your Shopify or WooCommerce store. We’ll review your keywords, collections and product pages and show you what to fix first.