SEO marketing is the new norm today. Almost every company today (be it small or big) largely depends on SEO marketing. SEO is the practise of orienting a website in such a way that it ranks highly of search engine results pages (SERP). This helps brands to attract more and the right visitors to their sites. SEO specialists take numerous steps to rank the site on the first page of Google results. Researching and incorporating the right keywords is one of the major steps in SEO marketing.
However, searching the right keywords may seem like a task. In such a situation, the best keyword research tools come in Handy. Yes, there is a wide range of keyword research tools available out there. Choosing the best may be overwhelming. However, with the list of 9 best keyword research tools for SEO in 2024, you will find it a breeze.
If you are an SEO specialist and are looking for the best tools for researching keywords, then read this post. In this guide, we will explore the top 9 keyword tools for SEO in 2024, including both free and paid ones, to boost your search engine optimization capabilities. Whether you are an experienced SEO expert or a newbie in online marketing, using these tools will make your task much easier. So, without any further ado, let's take a look at the list of the top tools.
These days, with the SEO world constantly in flux, searching for keywords is the most important aspect that you should take a close look at. If you aim to generate organic traffic and optimize your content for search engines, this is indeed the most important step. Thankfully, marketers today have access to a wide range of tools to search for robust keywords. Here is our rundown of the best 9 keyword research tools to make your job way too easier. Take a look…
At number 1, we have the Google Keyword Planner. Google needs no introduction. The brand is known to make things easier for its users. And Google Keyword Planner is one such tool that makes things easier for SEO specialists. The best thing about this tool is that it is an absolutely FREE SEO tool. This tool offers numerous advantages to users, which makes it the most indispensable tool today. There is no doubt that this will remain an indispensable tool in keyword research in 2024 and beyond.
It lays the groundwork for the entire processes involved in the sphere of keyword research. Leveraging Google's massive databases, this tool offers users highly valuable information including search volumes, competition, and keyword suggestions. Whether it's the creation of a PPC campaign or the improvement of your SEO strategy, Google Keyword Planner gives easy access to info that you can use to target proper keywords. Let's now take a look at some of its key features…
Key Features of Google Keyword Planner
Pricing: Google Keyword Planner is available for FREE with a Google Ads account.
Next on the list of best keyword research tools is SEMrush. The SEMrush company is well known for its powerful SEO toolset. That's the reason it still holds the leading position in the 2024 market. SEMrush is a great tool. It helps users discover useful keyword opportunities as well as conduct keyword analysis on their competitors. In addition, it allows performing a domain overview, enabling you to escalate your SEO strategy to the next level. Thanks to its advanced analytics and friendly UI, SEMrush is a must-have tool for all digital marketers looking to improve their online presence.
Key Features of SEMrush
Pricing: Paid with a free trial option. SEMrush offers three different pricing options, such as:
You can choose the one that suits your needs perfectly. Before committing to its paid version, you can opt for a free trial option to gain insights and become accustomed to this tool.
Next is Ahrefs. Ahrefs continues to be a solid player in the arena of search engine optimization, providing diversified functionalities for keyword discovery and more. What otherwise may be arduous tasks with guesswork and are prone to errors are made much easier with Ahrefs. Determining keyword difficulty and backlink opportunities are among the other features this tool offers to feed you with actionable data, enabling you to take charge of your SEO strategies.
Well, Ahrefs possesses such an advantageous service due to its huge keyword database and real-time updates. Thus, this tool emerges as the best option for those prioritizing keyword research in 2024.
Key Features of Ahrefs:
Pricing: Paid with a free trial option. Ahrefs offers different paid options, which users can select according to their needs. Here are the paid plans:
Moz Keyword Explorer is yet another wonderful keyword research tool in 2024. Fans still rave about its ease of use and the depth of data delivery. It is not just about the basic metrics related to keywords; this tool presents in-depth information on keyword complexity, click-through rate (CTR), and SERP analysis. Furthermore, on its merits, Moz Keyword Explorer has proven to be an efficient tool that provides users with detailed features and actionable recommendations essential in making informed decisions on what to do with their content for maximum impact.
Key Features of Moz Keyword Explorer:
Pricing: Paid with a free trial option. Moz Keyword Explorer offers different premium plans for users, such as:
Next on the list is Ubersuggest. Ubersuggest has become favourite of SEO marketers for its easy-to-use interface and economical price. Developed by Neil Patel, a well-known digital marketer and entrepreneur, this tool offers numerous advantages. It provides comprehensive solutions to SEO specialists. This includes several options, including keyword research, content ideas, and competitor analysis. Along with its user-friendly interface and robust features, Ubersuggest meets all the needs of beginners and expert SEO marketers. This is a wonderful tool for both beginners and seasoned SEO marketers. All in all, this tool proves to be a critical tool in the market.
Key Features of Ubersuggest:
Pricing: It offers both Paid and Free options. The FREE option comes with limited features for free. For more advanced features, you can opt for a paid plan. You can contact the seller for pricing details.
Next keyword research tool that stands out even in 2024 is KeywordTool.io. KeywordTool.io is a great tool since you can find keyword ideas from different channels such as Google, YouTube, Bing, and Amazon. This tool comes in very handy because it gives users a huge number of long-tail keywords, helping them discover niche opportunities and get to various platforms with maximized reach. Some of its notable features include keyword search volume, trend data, competition analysis, priority support, advanced filtering options, API access, custom keyword imports, and more. The specialization of this Keyword Tool lies in its keyword search from multiple sources. This makes it an indisputable option in terms of search engine optimization research in 2024. Let's now take a look at its features.
Key Features of KeywordTool.io:
Pricing: Some features are free, but access to all features requires a paid subscription.
You can select the plan according to your needs.
Next on our list of the best keyword research tools is AnswerThePublic. In this period where voice search and natural language queries are taking a hit, AnswerThePublic brings its method of keyword research. By incorporating autocomplete hints from search engines, this tool offers useful information on the questions and queries that people are searching for online. AnswerThePublic stands tall on its promise, offering a visually appealing interface and actionable insights. The best thing about this tool is that it is available at very reasonable prices. As such, it can be leveraged by marketers to align their content with user intent and facilitate their SEO efforts in the right direction.
Key Features of AnswerThePublic:
Pricing: The tool is available for FREE; however, the free option is available only with basic features. Full access requires a paid subscription. Here are the details of pricing:
At number 8, we have Keyword Surfer. Keyword Surfer, as the name suggests, is a keyword research tool that helps SEO marketers research the best tools. This tool works in collaboration with Google search results, supplying live-time keyword statistics without having to leave a browser. The extension of this tool, which can be installed on the Chrome browser, offers explorers weekly search volumes, related keywords, and domain metrics. Plus, it guides users in developing their content based on the retrieved information, which is very similar to performing on-the-fly SEO keyword research. Given its convenience and speed, Keyword Surfer serves as the one-stop destination. Keyword Surfer proves to be a valuable addition to any marketer's toolkit in 2024.
Key Features of Keyword Surfer:
Pricing: Available for FREE. Yes, you can access this tool for free and enjoy all the benefits.
Last but not least is Soovle. Soovle is one of the best keyword research tools in 2024 and is expected to STAND OUT even further. Soovle takes a unique approach to keyword research by aggregating autocomplete suggestions from multiple search engines onto a single platform. From Google to YouTube and Amazon, this tool offers a comprehensive view of user queries across different platforms, enabling marketers to identify emerging trends and capitalize on untapped opportunities. With its simplicity and versatility, Soovle remains a go-to solution for expansive keyword research in 2024.
Key Features of Soovle
Pricing: Soovle is available for FREE. You can take advantage of this tool without paying a penny.
Bottom Lines
So, these are the 9 best keyword research tools in 2024 that you can enjoy using and finding the most trending keywords. In the dynamic realm of SEO, staying ahead of the curve requires access to the right tools and insights. The keyword research tools outlined in this guide offer a diverse range of functionalities to cater to the needs of marketers and businesses in 2024. Whether you're looking for in-depth analytics, competitor insights, or niche keyword opportunities, these tools empower you to refine your SEO strategy and drive sustainable growth. By leveraging the power of these top-notch keyword research tools, you can unlock the full potential of your online presence and achieve lasting success in the digital landscape. All you have to make sure of is to select the one that fits your requirements perfectly. So, make sure to take your business needs and requirements into account when selecting the best keyword research tool.
PRO TIP: Before you commit to a paid tool, try its free version for a few days. Doing so will help you get insights about the tool, and you will get accustomed to using it during that period.
Thanks for reading!