Digital Blog

10 Types of Content Marketing You Should Know About

When it comes to content or content marketing, it can extremely be tough to know which one to use and which one can make a statement. Presently, there is a variety of types of content marketing that you can choose for your business. Some businesses love to mix them up by positing articles, infographics, etc. while others stick to one or two types only.

Well! It is ultimately all about what type of content marketing tactic you choose to promote your business. So, before you make a splash in all your campaigns, you must know the following handful types of different content marketing for your business:

  • Blogs
  • Videos
  • Infographics
  • Case Studies
  • e-Books
  • User-Generated Content
  • Checklists
  • Testimonials/Reviews
  • How-to Guides/Academies
  • Influencers/Paid Ad Content


10 Types of Content That Actually Work


Having a website blog that corresponds well with your products and services can attract more potential buyers looking for the solutions your business offers. Blog posts are the best way to improve your SEO. Additionally, it can be a cost-effective method to boost your organic traffic. But while writing a post; be sure to have the following points in mind:

  • Optimize content for SEO
  • Use a cluster/pillar model to manage your blog topics
  • Always write product/service focused content to maintain relevance



We all know that Google loves videos. Furthermore, videos engage your customers quickly because rather than reading a long article or blog post, people would prefer watching a video having sound and graphics/images/visuals. As per the data collected by HubSpot, nearly 54% of people want to see videos than any other content type from the companies or brands they support. We know that videos are quite a versatile medium as you can create anything relevant to your industry to engage people and leave them wanting more.

Related Article: 7 Effective Ways for Promoting Your Video Content

For instance, if you deal with the safety gadgets, then rather than writing a long post, it is best to shoot a video explaining the features and functionality of the product.


Using infographics can be so much fun and can help you wake-up marketing strategies with appealing content. They are visually captivating and ideal for presenting processes or stats. This quick content marketing is like a low-cost yet soothing music to the ears of marketers.

With infographics, you will get numerous ways to grab the maximum eyeballs. For example, if it is not getting that much traction on Instagram or Twitter, then try uploading it to other social media platforms like Facebook. The data collected through infographics can be easier to identify and understand while presented on platforms like this. By adding data to it, you can make your products/services more reputable.

Case Studies

These are considered quite useful for audiences who want to learn more about your products, services, and business. A buyer can see the journey of another customer from beginning to end by reading case studies. If you are a digital marketing company, then you can add case studies related to the projects handled by you and your team to tell everyone about the process and methods used to help that client realize his dreams.


Have you ever created e-Books before for your business? If not, then you must start thinking about it as ‘long-form’ blog content. Neither is it a multiple-page ad nor a novel! Instead, it is an effective way to give your prospective clients easy access to valuable information. While creating one for your business, you must check font sizes, keep the sentences short, and use relevant keywords in the copy.

User-Generated Content

As the name refers, this content that gets the targeted customers involved. When you post something, people start responding to others like them. For example, if any of your customers have posted about the products, their experience, etc., you can reuse it and share it on all your social media pages.


It provides your potential clients, particularly SMB customers with more value. A checklist is used to explain a step-by-step process for solving an issue. The best thing is that you can format it to fit different social media platforms. Apart from this, you can ask your team to prepare internal checklists to make sure that the content you are using is always client-specific.

Testimonials and Reviews

Just like user-generated content, these are also generated directly from your customers. If you are operating or focusing in a niche market, then testimonials and reviews give a brief synopsis of why you stand out among the rest!

If you have ever noticed, Nike always uses testimonials/reviews from leading athletes to promote their shoes. Additionally, most of their commercial content comes from reviews and celebrity endorsements.

Being a small business, you cannot pay a hefty amount to a celebrity for marketing your brand; you can make the most out of the customers’ reviews and feedback on your website and social media pages.

How-to-Guides or Academics

If you are someone who deals in CRM or any type of software, then ‘how-to-guides’ are the most relevant content marketing tactic for you. From Google Ads to HubSpot, several training programs are there providing an interactive way to potential as well as existing buyers to try your products/services before committing. If you want, then you can even make a short clip of 30-40 seconds to grab the attention of people.


Taking the help of industry influencers can highly be beneficial to your marketing campaigns. These experts can help you promote your content that was not previously able to reach the targeted audience. For example, if you deal with natural beauty products, then having an influencer or skincare expert to write and promote the content will help you touch the untapped market.

Summing Up!

These are the different types of content marketing. Thus, you must pick the types that are relevant to your business and matches its precise needs. But DO NOT BE SCARED TO EXPERIMENT. And for detailed information, connect with a trusted digital marketing company for the right guidance.