Top Social Media Goals You Must Set for Your Business

Social media platforms are not only a marketing tool but can affect almost every aspect of the business. It is believed that social media channels are keys for customer engagement, brand awareness, customer support, lead generation, and much more. In the past few years, social media has aided businesses in several ways. One of the finest ways is by setting goals for your business.

If you want to remain motivated in such a competitive world and achieve more yet better results for your business through social media, we recommend setting goals. But the question is – which business goals should you set?

8 Effective Social Media Goals for Every Business

Here in this post, we are going to discuss 8 super effective social media goals that you can set for your business and maximize your returns with the help of social media platforms. So, let us get started!

#1 Improve Brand Awareness

As per the Buffer’s State of Social Media Survey 2016, brand awareness is one of the most important reasons companies use social media. It is quite easy to understand WHY? Today, an average person spends at least 2-3 hours daily on social media and therefore, these are the best places to grab the attention of your targeted customers. Additionally, social media platforms have enabled marketers to have a better quantitative understanding of the presence of their brand and reach in the digital world. Today, most social media channels provide the companies with relevant data to improve the strategies for more accurate presence. Just look at the following potential metrics to measure your brand awareness:

• Followers Count: Check how many people can reach you potentially
• Reach of Your Posts: Check how many have reached to your posts daily/weekly/monthly
• Shares and Mentions: Check how many people are talking about the products and services of your brand or sharing your posts

#2 Drive More Targeted Traffic to Your Business Website

With strong brand awareness, you can drive more visitors to your website who might turn into sales or customers. Three out of five digital marketers use social media platforms to distribute their content and drive more targeted traffic to their website. For example, the team of HubSpot has grown the traffic on their blog by 214% in 8 months through social media tactics. If you are wondering about the potential metrics for traffic measurement, then look at the ones we have mentioned below:

• Traffic from Social Media Channels: Check how many people are directly coming from social media channels
• Share of Overall Traffic: See how much of the overall traffic is due to social media channels
• Bounce Rate of the Traffic Coming from Social Media: In this aspect, you will need to check the quality of the traffic you are getting from social media platforms
• Clicks on Posts: Check the messages and number of clicks on the posts you have shared on social media platforms

#3 Lead Generation

Generating leads is generally used by companies that have a long sales process like enterprise software companies. According to HubSpot, ‘It’s a way of warming up potential customers to your business and getting them on the path to eventually buying’. And this ‘path’ is your sales funnel. Since the definition of ‘lead’ is quite broad, it is important for you to collect at least the customers’ names, contact numbers, email IDs, etc. Even though there are several ways to track these details, you can utilize the following common metrics for tracking social media leads:

• Users’ Details at Least Email IDs Collected Through Social Media Platforms: See how many leads you have gathered through these channels
• Gated Content Downloads: Check how many people visited through social media, viewed, and downloaded the gated content
• Participation: If you have any ongoing event or quiz on social media, check how many people have participated and shared their details with you
• Total Clicks on Lead-Generation Posts: Check how your posts are performing
• Conversion Rate: Check the quality of the leads collected through social media. For this, you can see the conversions of leads from social media platforms

#4 Increase Your Revenue

If your business does not have any long sales process, then you can directly turn your targeted audience into your paying customers by using social media. For instance, social media ads i.e. Facebook Ads are quite popular to boost sales. To measure your revenue, you can make the most out of the following metrics:

• Signups or Revenues: Check how many signups have been done or the revenue your social media platforms bringing in
• Revenue through Ads: Check how much money or revenue your social media ads are generating

#5 Make Brand Engagement Better

It is another great reason why social media platforms are highly used and recommended by leading marketers. In addition to this, some research shows that social media interaction can significantly improve brand loyalty, perception, and ‘word of mouth’ recommendations. Moreover, the algorithms of social media channels help you prioritize the posts with higher engagement because it is believed that your users are more interested in such content. Simply put, if you want to engage more and more people on social media channels, then you have to create engaging, interesting, and unique content. To measure engagement, you can use the potential metrics mentioned below:

• Likes, Comments, and Shares per Post: Check how many people are interacting
• Replies and Mentions: Check how many people have mentioned (or are mentioning) your brand and how your team is replying to them

#6 Create a Community around Your Precise Business

Tracking the numbers of the audience like fans and followers is fine but a massive rise has been noticed in the numbers of chats and communities business. For example, you can chat with your fans/followers once in a week to see what people are thinking about you or whether they want to give any feedback or suggestion to improve the end-product or the processes. You can choose one of the following metrics to measure your success:

• For FB Groups: Check the number of posts, likes, comments, and shares to see how engaging your community is
• For Twitter Chats: Check the total number of participants and tweets per participant to know whether they are truly interested or not
• For Slack Communities: Check the total number of active users per day to know how actively people are participating

#7 Impressive Customer Service

With effective and prompt customer services on social media platforms, you can increase revenue and improve the customer satisfaction score and rate of retention. However, many businesses do not provide any customer support or service on social media as they think that people can report the issue by visiting their website or calling them. If you are also doing the same, then it is an opportunity for you to differentiate yourself from others by offering quick and reliable customer services. If you already have such services on board, then you can see the effectiveness through the following:

• Number of Questions Related to Support: Check whether there is any demand for social customer support for your business or not
• Response Time: Check how fast your team is getting back to your users
• Customer Satisfaction Score: Check how satisfied and happy are your customers with your social support or service

#8 Increase the Number of Mentions in the PRs

Now, companies can directly share news and stories to their targeted audience, Press Releases still play a vital role in the marketing strategies of many businesses. This is the easiest way to build relations with pertinent publication journalists for getting ‘press mentions’. To measure the success of your PR, you can utilize the possible metrics listed here:

• Potential Reach: Check how many people did PR campaigns to reach through social media
• Mentions and Shares: Check what people are talking about your ‘thoughts’ or sharing your content
• Influencers: See how many and who are the people talking about you and your content? Do they have an impressive fan following?
• Outreach: Check how many people are there who are asking you questions related to the industry

Summing Up

Undeniably, social media platforms have brought businesses and audiences closer. It is now quite easy for customers to share their valuable feedback. Additionally, with the quickly moving landscape of social media, now new business goals and ways to measure your success are emerging every day. So, set these goals and leverage the benefits for your business.