Social media platforms are not only a marketing tool but can affect almost every aspect of the business. It is believed that social media channels are keys for customer engagement, brand awareness, customer support, lead generation, and much more. In the past few years, social media has aided businesses in several ways. One of the finest ways is by setting goals for your business.
If you want to remain motivated in such a competitive world and achieve more yet better results for your business through social media, we recommend setting goals. But the question is – which business goals should you set?
Here in this post, we are going to discuss 8 super effective social media goals that you can set for your business and maximize your returns with the help of social media platforms. So, let us get started!
As per the Buffer’s State of Social Media Survey 2016, brand awareness is one of the most important reasons companies use social media. It is quite easy to understand WHY? Today, an average person spends at least 2-3 hours daily on social media and therefore, these are the best places to grab the attention of your targeted customers. Additionally, social media platforms have enabled marketers to have a better quantitative understanding of the presence of their brand and reach in the digital world. Today, most social media channels provide the companies with relevant data to improve the strategies for more accurate presence. Just look at the following potential metrics to measure your brand awareness:
With strong brand awareness, you can drive more visitors to your website who might turn into sales or customers. Three out of five digital marketers use social media platforms to distribute their content and drive more targeted traffic to their website. For example, the team of HubSpot has grown the traffic on their blog by 214% in 8 months through social media tactics. If you are wondering about the potential metrics for traffic measurement, then look at the ones we have mentioned below:
Generating leads is generally used by companies that have a long sales process like enterprise software companies. According to HubSpot, ‘It’s a way of warming up potential customers to your business and getting them on the path to eventually buying’. And this ‘path’ is your sales funnel. Since the definition of ‘lead’ is quite broad, it is important for you to collect at least the customers’ names, contact numbers, email IDs, etc. Even though there are several ways to track these details, you can utilize the following common metrics for tracking social media leads:
If your business does not have any long sales process, then you can directly turn your targeted audience into your paying customers by using social media. For instance, social media ads i.e. Facebook Ads are quite popular to boost sales. To measure your revenue, you can make the most out of the following metrics:
It is another great reason why social media platforms are highly used and recommended by leading marketers. In addition to this, some research shows that social media interaction can significantly improve brand loyalty, perception, and ‘word of mouth’ recommendations. Moreover, the algorithms of social media channels help you prioritize the posts with higher engagement because it is believed that your users are more interested in such content. Simply put, if you want to engage more and more people on social media channels, then you have to create engaging, interesting, and unique content. To measure engagement, you can use the potential metrics mentioned below:
Tracking the numbers of the audience like fans and followers is fine but a massive rise has been noticed in the numbers of chats and communities business. For example, you can chat with your fans/followers once in a week to see what people are thinking about you or whether they want to give any feedback or suggestion to improve the end-product or the processes. You can choose one of the following metrics to measure your success:
With effective and prompt customer services on social media platforms, you can increase revenue and improve the customer satisfaction score and rate of retention. However, many businesses do not provide any customer support or service on social media as they think that people can report the issue by visiting their website or calling them. If you are also doing the same, then it is an opportunity for you to differentiate yourself from others by offering quick and reliable customer services. If you already have such services on board, then you can see the effectiveness through the following:
Now, companies can directly share news and stories to their targeted audience, Press Releases still play a vital role in the marketing strategies of many businesses. This is the easiest way to build relations with pertinent publication journalists for getting ‘press mentions’. To measure the success of your PR, you can utilize the possible metrics listed here:
Undeniably, social media platforms have brought businesses and audiences closer. It is now quite easy for customers to share their valuable feedback. Additionally, with the quickly moving landscape of social media, now new business goals and ways to measure your success are emerging every day. So, set these goals and leverage the benefits for your business.